Software comparison
Apollo.io vs Lusha
Compare two leading options across pricing, ideal use cases, and standout capabilities.
Reviewed August 5, 2026 by StackLadder Editorial Team · Pricing may change
At a glance
Apollo.io
View product profile →Sales Intelligence & Outbound
$49/user/mo (annual billing)
Starting price
Free plan available; Basic pricing shown with annual billing.
- Best for
- Teams wanting prospect data and multichannel outreach in one platform
- Top features
- B2B contact and company database
- Email, phone, and social sequences
- CRM integrations and enrichment
Lusha
View product profile →Contact Data & Enrichment
Free plan; paid plans available
Starting price
Free plan includes limited monthly credits; paid pricing varies by plan and billing term.
- Best for
- Reps and teams needing contact enrichment inside existing workflows
- Top features
- Email and phone contact data
- Browser extension and CRM integrations
- Credit-based prospecting and enrichment
How to choose
Choose Apollo.io if
Your priority is teams wanting prospect data and multichannel outreach in one platform
Its listed strengths include b2b contact and company database, email, phone, and social sequences, crm integrations and enrichment. Confirm the exact plan limits during a trial or sales call.
Choose Lusha if
Your priority is reps and teams needing contact enrichment inside existing workflows
Its listed strengths include email and phone contact data, browser extension and crm integrations, credit-based prospecting and enrichment. Confirm the exact plan limits during a trial or sales call.
Side by side
Feature comparison
| Feature | Apollo.io | Lusha |
|---|---|---|
| Category | Sales Intelligence & Outbound | Contact Data & Enrichment |
| Starting price | $49/user/mo (annual billing) | Free plan; paid plans available |
| Best for | Teams wanting prospect data and multichannel outreach in one platform | Reps and teams needing contact enrichment inside existing workflows |
| Standout feature | B2B contact and company database | Email and phone contact data |
StackLadder verdict
The bottom line
Apollo fits teams replacing several prospecting tools with one system. Lusha is the simpler choice when reps mainly need fast contact details inside their existing workflow.
How we researched this comparison
Document first, then test your workflow
StackLadder reviewed current vendor-owned pricing and product documentation for both platforms. We compare publicly documented capabilities and practical fit; we do not claim laboratory testing, proprietary usage data, or a universal winner.
- 1. Verify the facts.
Check pricing terms, plan limits, product scope, and official documentation. - 2. Run the same test.
Evaluate both tools with identical inputs and measurable success criteria. - 3. Price the full stack.
Include seats, credits, add-ons, onboarding, and annual commitments.
Continue your research
Related comparisons
Common questions
Apollo.io vs Lusha FAQ
Is Apollo.io or Lusha better for smaller teams?
Start with the use case, not company size alone. Apollo.io is positioned here for teams wanting prospect data and multichannel outreach in one platform, while Lusha is positioned for reps and teams needing contact enrichment inside existing workflows.
Which costs less: Apollo.io or Lusha?
Apollo.io lists $49/user/mo (annual billing); Lusha lists Free plan; paid plans available. Starting prices may require annual billing or exclude add-ons, so verify the final quote with each vendor.
How should I test these tools?
Use the same sample list, sequence, and success criteria in each trial. Compare setup time, data coverage, deliverability controls, reporting, and total cost for your actual team size.
Primary sources
Vendor information reviewed
We use vendor-owned pages for changeable product and pricing facts. Accessed during the editorial review dated above.
- Apollo pricing and credits ↗Pricing
- Apollo product overview ↗Product documentation
- Lusha pricing ↗Pricing
- Lusha product overview ↗Product documentation
Independent software research using vendor documentation, consistent comparison criteria, and a public corrections process.
Editorial note: We compare publicly available product information and practical fit. Pricing shown is a starting point, may depend on billing term, and can change. Read our methodology.
Explore related categories: Sales intelligence and Sales intelligence. Or browse Apollo.io alternatives and Lusha alternatives.